Your ad platforms say you’re winning. Your revenue says otherwise.

Occamize helps ecommerce stores and lead‑gen companies running Meta and Google ads replace broken measurement, bad attribution, and ad‑hoc “let’s try this” testing with a simple, rigorous optimization process, so you always know what your ad dollars are really doing.

Brands we've directly worked with:

A Trusted Speaker at Key Events

Discussing different tracking conversion tracking methods

Jim Sterne and I speaking on Generative Al for Marketers

Speaking on qualitative research methods for Marketing Analysts.

about ryan and occamize

Most marketing teams don’t have an ideas problem. They have a process problem.

You’ve tried new agencies, new creatives, new dashboards – and results still feel random. Some months the numbers look great in-platform, other months they tank, and no one can explain why. After a decade in analytics, CRO, and paid advertising for ecommerce and lead‑gen, I kept seeing the same pattern: smart teams making big decisions off broken measurement and ad‑hoc “let’s try this” testing. Not a lack of effort – a lack of a reliable process. I started Occamize to fix the listening side of marketing. Measurement is how we listen, marketing is how we respond. I work directly with founders and marketing leaders to rebuild measurement, install a simple weekly optimization rhythm, and connect Meta and Google spend to what actually shows up in your revenue. If you want a percentage‑of‑ad‑spend agency to keep your Meta and Google accounts busy, there are plenty. If you want a partner focused on growing the business and proving it in your numbers, that’s what Occamize is for.

- Ryan Levander, Founder of Occamize

what we do

Customer acquisition that starts with measurement, not guesses.

Occamize runs your customer acquisition system across Meta, Google, creative, analytics, email, and AI‑assisted operations – all organized around one goal: reliably turning ad spend into new revenue for ecommerce and lead‑gen companies.

Paid Acquisition: Meta & Google

We plan, build, and manage your Meta and Google campaigns as one system: budgets, structure, audiences, and weekly optimization loops aimed at profitable customer acquisition, not just platform performance.

Creative Strategy

We define the angles, messages, and offers your ads should lead with across Meta and Google, based on your numbers, your customers, and your actual unit economics – not vague “brand vibes.”

Creative Iteration & Testing

We turn that strategy into a steady drumbeat of new ads, structured tests, and clear winners and losers, so creative becomes a repeatable process instead of random one‑off ideas.

Measurement & Revenue Analytics

We install and maintain a clean edge to edge tagging system across Meta, Google, your site (GA4), and your revenue systems Shopify/CRM/etc) so you can see new vs returning customers, true nCAC, and which campaigns actually grow the business.

Email & Lifecycle

We design and refine the core flows (welcome, browse, cart, post‑purchase, reactivation) so more of the traffic you’ve already paid for turns into customers and repeat buyers.

AI Ops Strategy

We design AI‑supported workflows for reporting, experimentation, creative briefing, and QA, so your team spends less time on manual grunt work and more time making decisions that move revenue.

Man in a blue suit jacket typing on a laptop displaying a green and white flowchart.

Ads are just the surface

The goal is predictable customer acquisition.

Most teams keep swapping creatives and tweaking campaigns without fixing how they measure or how they make decisions. Occamize is built around a measurement‑first proces

Measurement before moves

We fix the measurement layer across Meta, Google, and your revenue systems before we touch strategy, so every change is based on reality instead of platform theater.

Process over “let’s try this”

We run a simple weekly optimization rhythm: review the numbers, choose the next test, ship it, and learn. No random experiments, no guessing.

One system, not siloed vendors

Media, creative, analytics, email, and AI ops are all run as one acquisition system, not a pile of disconnected freelancers and agencies.

Fast changes, compounding learning

We prioritize improvements you can ship this week that feed the next test, so wins stack over time instead of waiting for a big “relaunch.”

See Exactly How Modern Edge Tagging Should Be Set Up

Download the same high‑resolution edge‑tagging diagram I use in conference talks and client work. It clearly shows how to pass events from your site through your own domain and data warehouse back into Meta, Google, TikTok, and more, so you get cleaner conversion measurement even with consent mode, ad blockers, and privacy restrictions.

Download the Edge‑Tagging Blueprint

Why occamize?

Why teams pick Occamize over in‑house, tools, and agencies

You’ve probably tried some mix of internal hires, tools, agencies, or freelancers already. They each cover a slice of the problem. Occamize is for when you want one proven operator with a best‑in‑class process and deep channel expertise owning the whole customer acquisition system, so you can get reliable results instead of random wins.

Proven operator, not a theory shop – I’ve run this for real ecommerce and lead‑gen businesses, not just talked about it.
Best‑in‑class process – other agencies bring me in to train their teams on analytics, ads, and creative iteration.
Flat, transparent pricing – a clear monthly fee instead of a percentage‑of‑ad‑spend tax.
One system, not scattered vendors – paid media, creative, measurement, email, and AI ops all tuned to the same acquisition goal.

Occamize vs an Internal Marketing Team

Where it’s strong:

Great for brand context, fast execution on day‑to‑day campaigns, and coordinating with product, sales, and CX. Where it usually breaks for acquisition: No one has deep ownership of measurement, so decisions get made off whatever dashboard is easiest to open.

Testing is ad‑hoc: ideas live in Slack, not in a real experiment backlog. Hiring one person who’s great at Meta, Google, creative, analytics, email, and AI ops is fantasy. How Occamize fits in:

We plug in as the senior acquisition operator and process layer your team doesn’t have time to build: we design the measurement, testing, and optimization rhythm, then run Meta, Google, creative, and lifecycle as one system alongside your internal team.

Occamize vs 3rd Party Attribution Tools or "spicey auto-complete" (aka AI)

Where they’re useful: Dashboards, reports, and some decent answers to “what happened last month?” Where they fall short: Tools can show numbers; they can’t fix broken measurement or decide what to test next. They’re only as good as the process and people using them. Garbage in, pretty‑looking garbage out. No one is actually accountable for growth; the tool vendor isn’t in your campaigns every week.

Executives seem to love dashboards 3rd party attribution tools since they take guesses at reality and will give you a definitive answer to journeys so complex the users don't even remember what they did.

How Occamize is different: We use tools where they make sense, but we bring the operator and the process: we design the measurement layer, interpret what it’s saying, and then change Meta, Google, creative, email, and ops based on it. Tools support the system; they are not the system.

Occamize vs an Agency

What you get: A team to keep campaigns live, send reports, and ask for more budget when ROAS looks good. Common issues: Incentives misaligned: the more you spend, the more they make, regardless of actual business impact. Siloed: media here, creative somewhere else, email and analytics with other vendors. No one owns the whole acquisition picture. Optimization is often surface‑level: bid tweaks, audiences, and “new creatives,” not fixing the underlying process. How Occamize does it: We charge a flat monthly fee because we know our value up front, not as a tax on your spend. Our job is to grow the business and prove it in your numbers, running paid, creative, measurement, lifecycle, and AI ops as one acquisition engine.

Occamize vs a Freelancer / Upwork Media Buyer

When it can work: Good for getting basic campaigns off the ground or handling low‑stakes accounts when budget and complexity are small. The trade‑offs: One person rarely has deep experience across measurement, creative strategy, testing, email, and AI ops. No real process: when that person gets busy or disappears, your “system” disappears with them. You end up managing them anyway, without the skill set to know what “good” looks like. Why teams move to Occamize: You get an operator who has done this before, with a best‑in‑class process that other agencies hire us to train them on. We’re not selling hours; we’re running a proven acquisition system and holding it to real business results.

So What Does Occamize Call Itself?

Occamize is a customer acquisition growth partner for ecommerce stores and lead‑gen companies that rely on Meta and Google ads. Most people will default to calling us an “agency” because that’s the nearest label in their head. We’re okay with that shortcut, but it’s not how we think about the work. Agencies usually sell services. We own a system. We’re brought in to run the entire customer acquisition engine around Meta, Google, creative, measurement, email, and AI ops – not to tack on one more vendor. We charge a flat monthly fee because we know our value up front, instead of taking a percentage of ad spend. Our job isn’t to keep campaigns busy, it’s to grow the business and prove it in your numbers. So if you need a label: Occamize is your growth partner for customer acquisition, not just another agency on the org chart.

Why advanced teams trust me

Trusted by advanced marketers. Hired to fix high‑stakes measurement and acquisition.

I’m not a guru broadcasting from the sidelines. Advanced marketing teams and event organizers bring me in to speak on measurement, customer acquisition, and process for rooms full of sharp operators – and those same systems are what I implement directly for clients. The point isn’t that I’m on stage; it’s that people who live in this world every day trust me with their hardest problems.

Conferences I’ve Spoken at:

SMX Advanced in Berlin

Talk title: "The Modern Standard for Conversion Tracking: Zero-Party Data, Full-Funnel Goals, and Server-Side Setups"

SMX in London

Talk Title: "Stop Chasing More Data: Scalable SEO & PPC Optimization Methods"

Marketing Analytics Summit

Talk Title: "Generative Al for Marketing Analytics"

Conversion Conference

Talk Title: Experimentation Meta Analysis (w/ AI)

Carnegie Conference

Talk Title: Measure What Matters: The Story Behhind the Data

Certifications & Affiliations:

Certified Online Influence Coach

Digital Analytics Association – active member

Certified Measurement Marketer

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AdSkills Certified

Convert Certified Agency

Certified Scrum Master

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client proof

What ecommerce and lead‑gen teams say after working with Occamize

"From $700K to $5.5M in three years"

Ryan helped grow Wild West Pool Supplies from $700K to $5.5M in revenue over three years through expert CRO testing, qualitative research, and serving as an invaluable marketing backstop who stays ahead of emerging tools like AI.

Mark Zalewski

Founder, COO Wild West Pool Supplies

"Clarity of thinking I really appreciate"

I've worked with Ryan as a mentor for years and he's impressed me with how much effort he puts into improving his game—he gets the big picture but zeroes in on practical, tactical solutions that make websites and marketing actually work better.

Jim Sterne

Founder, Digital Analytics Association and Marketing Analytics Summit

"Five reasons Ryan is absolutely awesome"

I've worked with Ryan for over three years and he's obsessed with learning, a true full-stack digital marketer with deep knowledge across analytics, CRO, SEO, and paid—plus he never holds back ideas, brings discipline and rigor that's prevented major mistakes, and is genuinely fun to work with.

Paul Zalewski

VP of Marketing, Verblio

"Willing to challenge existing processes"

When we had significant questions about our analytics and data accuracy, Ryan quickly audited our entire stack and built us a better measurement system—custom GA4, Google Tag Manager, and a full BigQuery build—and his ability to extract insights even when we weren't sure what we were looking for was huge.

Alex Selwitz

Head of Marketing, Red Stag Fulfillment

Find Out How Much of Your Ad Spend Is Being Wasted

On this call, we'll look at how your current tracking is feeding the algorithm, how much budget is going to warm audiences, and what it would take to fix it. You'll leave with a custom Conversion Diagnostic™ showing exactly where to start.

Now booking April and May starts. Once those slots are full, new projects waitlist.

Conversion Diagnostic™

Show up to the call and leave with a free custom PDF breaking down exactly where your tracking is lying to your algorithm — and what to fix first.

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questions?

Frequently Asked Questions

What's your pricing model?

Do you require long-term contracts?

Do you take on one-time projects?

What does the first 30 days look like?

What's the minimum ad spend to work together?

What types of businesses are the best fit?

Who's NOT a good fit?

Do you manage the ad accounts or just advise?

learn from us

See through the performance mirage.

A weekly breakdown of where ad platforms say you’re winning but your revenue disagrees. Real examples, clear visuals, and concrete fixes you can apply to your own Meta and Google spend.

Subscribe to The Performance Mirage Newsletter

Occamize helps ecommerce stores and lead‑gen companies running Meta and Google ads replace broken measurement and attribution theater with a simple optimization system tied to real revenue, not platform ROAS.

Company

Resources

Team

Ryan Levander

Founder, Chief Problem Solver

Stringbean

8th Year Intern, Chief Fun Officer